A good SEO strategy needs having a "TEXT to HTML ratio" that is as high as possible. In other words, the more info websites must have more text (content) as compared to your HTML tags. However if someone is writing brief articles or posts, your text to HTML ratio will be really low. To avoid re-designing their website in such circumstances, people pick masking to meet SEO standards.
cloaking, what is cloaking, seo cloaking
cloaking, what is masking, seo cloaking
He even more mentioned that if any website includes a code that differentiates the Googlebot on the basis of the user representative or IP address, Google considers it as cloaking and might act against the website.
This answers our concern that there is no such thing as 'White Hat Cloaking' in Google's web designer standards. So, do not be deceived if somebody tells you to attempt white-hat Cloaking.
What is Google's penalty for masking? The online search engine keeps updating their algorithm regularly and if you use masking, they will sooner or later discover it out and may completely prohibit your website from being indexed. In fact, Google "blacklisted" a German automobile manufacturer, BMW, for breaking its standards in February 2006. Should cloaking be carried out in SEO? In the Search Engine Optimization (SEO) industry, masking is considered to be a black hat strategy that breaches Google's Web designer Guidelines. If you ask us whether you must do cloaking to fool crawlers and rank high, our response will be NO, search engines do not like to be deceived. Plus, your site is crawled several times utilizing different IP addresses and their complex and strict algorithm will find cloaking on your site if you use it. Make certain to keep in mind the approaches we have pointed out in this post to know what is thought about as cloaking by Google and what is not. Do let us understand your thoughts by including comments listed below.